We are IPX
IPX matches brands with vetted, award-winning producers to co-own entertainment audiences actually choose to watch.
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THE BRANDED ENTERTAINMENT ECOSYSTEM IS BROKeN... A $100 billion industry with no infrastructure.
For too long IT has relied on closed doors, personal networks and blind luck. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃
IPX changes that.
Branded entertainment works — but the way it gets made doesn't.
Deals happen through personal networks. Opportunities are invisible unless you're in the room.
There's no efficient way for the right brands to find the right creators. Meanwhile, the pressure is building on every side:
Brands are pouring money into ads that fragmented, fatigued audiences tune out.
Producers are sitting on premium ideas that are harder than ever to finance.
Media owners are cutting budgets while demand for content keeps climbing.
Everyone wants the same thing.
Nobody's connected.
That's the gap IPX closes.
A centralised branded entertainment marketplace integrating behavioural science and data insights. IPX provides access to a rich pool of vetted ideas, talent and IP spanning film, television, video, audio, live experiences, gaming, emerging platforms and more.
IPX reframes branded entertainment as IP co-investment rather than marketing spend.
Based on shared commercial and creative outcomes where everyone wins, not least the audience.
ONE MARKETPLACE.
FOUR ENTRY POINTS.
IPX is selective by design.
Every participant is vetted to protect the quality, integrity and outcomes of the marketplace.
We don’t take everything - and we believe that's a good thing.
Ready?
discover more
Video, Film, TV, Audio, Events, Gaming, and more. Market-ready and bespoke premium branded entertainment IP, created and developed with vetted, award-winning producers, structured for brand partnership and integration.
Brand Relationships
Powered by global brand and agency partnerships and trusted networks across major markets, giving IPX direct lines into brands ready to fund and co-own entertainment IP.
How ipx works
IPX is not a library of ideas.
It’s a transaction engine designed to industrialise how branded entertainment gets funded, produced and distributed.
World-class producers spanning TV, film, video, audio, events, gaming, 'vertical TV', emerging platforms and more.
We curate bespoke and market-ready premium formats from award-winning producers, matching them with brand objectives and plugging in pre-negotiated distribution pathways.
Every project entering the marketplace is vetted, structured and positioned for commercialisation.
We provide the infrastructure. You define the ambition.
Matched
Curated IP
A brand submits a brief. We match it to curated IP (bespoke or ready-to-go) from our vetted pool of award-winning producers, filtered by audience, genre, territory and objective.
made
Identity
The right partners align around the project with shared creative and commercial upside from day one, with behavioural science and data shaping what gets made.
Launched
Partnerships
Media partners take the finished format to audiences worldwide — TV, streaming, audio, social, gaming and live experiences.
Scaled
Create & Scale
Projects are built with distribution pathways secured. IPX supports launch, extensions, and future growth, transforming branded entertainment from one-off campaigns into durable, ownable cultural assets.
The industry
Agrees
Streaming is a social and shared experience – it’s an occasion where beer and entertainment come together”. In other words, by funding shows and content, brandstap into social viewing moments and “own” that environment instead of merely buying a 30‑second spot.
It is about creating great stories, powerful stories, interesting stories that people want to see and our brands want to therefore be in and around…
Fashion is entertainment, and today’s customers are buying into brands that tell compelling stories and drive cultural conversations. Entertainment is a critical link to the consumer. One we can lean on to create fandoms, inspire movements, and fuel sustained growth.
Owned channels now matter as much as, if not more than, earned media.
In an environment where attention is scarce and skepticism is high, brands are increasingly forced to ask a harder question than “How do we interrupt?” The question has become: How do we engage, entertain, and inspire?
Get
involved
FAQ
(01) /How does the onboarding process work?
The IPX onboarding qualification process is designed to increase your chances of funding by ensuring your ideas are commercially structured and only taken to market when they’re genuinely viable. We don’t take everything, because brands don’t either.
What the IPX onboarding includes the commercial assessment of submitted ideas to determine funding potential. The Identification of relevant brand categories and audience types, and development of example brand integrations.
(02) / What is IPX?
IPX is a curated marketplace and transaction engine that connects brand capital, producers and distributors to turn entertainment ideas into fundable IP. We industrialise deal-making so projects are positioned, sold and delivered faster and with less risk.
(03) / Can IPX support creators (not just production co's)?
Yes, creators with significant, engaged audiences can apply to transition their reach into institutional entertainment IP. We provide production, brand and distribution pathways to scale creator-led formats.
(04) / How do I apply or request access?
Requests are made via our invitation form or through direct introductions from partners and advisors. Qualified applicants will receive an onboarding pack and a clear outline of next steps.
(05) / How flexible are integration requirements for brands?
Formats are assessed for malleability and we document how brand requirements can be integrated without breaking the creative core. Each proposal includes example integration mechanics to show practical options.